Alex Murphy &
Michael Pierce
ART 335
Flash Animation Project
Artist Statement
3/29/16
For
this project, we wanted to convey the seriousness of the topic of underage
drinking, while still appealing to the targeted audience. We felt that, too
often, teens see public service announcements and facts about drinking and
brush it off. Which is why we attempted to incorporate a bit of humor with the
facts and statistics. We did our best to be sure the humor was tasteful,
appropriate, and got the point across.
We
chose to stick to a simpler animation style, again, to better relate to our
intended audience. While we were discussing the different approaches to the topic
at hand, we discovered that whenever someone had attempted to warn us about the
dangers of underage drinking we were always shown one of two videos. Either a
“super serious” one with facts popping up on the screen intermittently with pictures
of kids being peer pressured into drinking or an overly cheesy cartoon. Either
way, it always had us rolling our eyes and just waiting until the program was
over. We felt that our simple, hand drawn, animation paired with the light,
casual nature of the video may actually draw in the viewer(s) and encourage
them to hear the message we were trying to convey.
And
finally, our choice in music. During our animation, you will hear the
soundtrack from “The Last of the Mohicans” playing. During the beginning of our
feature, the ominous music almost adds to the humor of the whole thing. You
have a talking bottle of alcohol tempting young children with glasses of liquor
that appear out of no where with this dark, orchestra music making the whole
thing seem “dangerous”. But once we begin talking about the effects alcohol has
on kids ages 12-20, the music allows the reality of how dark underage drinking
can actually be.
1. This video tells a visual story about drinking underage and the consequences of it. There was a lot of background research involved with this PSA. Visually, it was fun to watch.
ReplyDelete2. The techniques I saw that were used were: music, bones in the characters to make their arms move, changing of scenes.
Great job!
I liked your concept and how you portrayed it, but I wish the text didn't go to fast, It was hard to read. The music was my favorite part. Overall I really like it.
ReplyDeleteI liked that it was a PSA! I think its easy to forget some of these important facts/statistics! I definitely thought it was creative and impressive that everything was drawn in flash! The story was successful, it makes sense and was effective. You can tell you worked hard on everything and it showed. The text was difficult to read at times (thats okay so is mine lol) but other than that everything looked good.
ReplyDeleteThe concept was very clear. I got the idea behind the film, it was both creative and informative. I liked the animation, i liked the effects you guys did and also how detailed everything was.
ReplyDeletei felt you had a great tone to your movie, it really appeared like a classic PSA. you seemed to have a very comical feel that you paired up with a lot of useful information. it ran kinda fast, but its always a hard balance between allowing reading time for the viewer and not making the movie drag out
ReplyDelete1. It is about underage drinking. It displays its concept with a lot of text showing facts about underage drinking. Some techniques that they use are a playful and comedic mood to draw people in. Simple color and flat animation makes it easy to understand. I think the characters are very creative with the talking bottle of alcohol, the purple man giving the facts, and neutral and average character Johnny. The speed of the text was a little fast at some times.
ReplyDeleteConcept: A PSA about underage drinking. More informal than most PSAs.
ReplyDeleteArt making: Organic shapes, colourful, animated very smoothly though.
Personal Reaction: I liked that it was more informal than most PSAs. There was a lot of text though at some parts. I thought the text was most effective when in short statistics. I liked the use of organic shapes that you used, and how smooth they were.
The topic and concept of the animation is clear through the discussion and statistics shown throughout the animation.
ReplyDeleteI think that the drawn style of the animation, and the "mystery purple man" added a kind of humor to a more serious topic, which I think worked well. The simple tweens, as well, were a good technique because this topic doesn't really need an "exciting" or fast style. I'm not sure how effective so much text is. I think it would have worked better if the characters had voices. Maybe as a PSA, you could have focused more on the information and less on that specific story.
This was a creative piece, and I like how it combined the story with important statistical facts. I think that the humor you added really helped to make the piece different than a typical PSA.
What is it about?
ReplyDeleteUnderage drinking and the facts about the dangers of underage drinking, as well as drinking as a whole.
Reflection:
My favorite part of the animation was the chalk board. The animation was done very well during those scene(s). The graph was amazingly drawn as well
I like your story that very instructive and informative. The way he talks about alcohol good, he is like a professor. Some texts are too fast so I missed some of them.
ReplyDelete1. This video tells a visual story. I enjoyed the art style and thought it fit your audience well. Your choice to use speech bubbles was a good way to convey information you would not have been able to otherwise.
ReplyDelete2. The techniques used were music, bones, various tween animations, and a working button.